Laura West is the owner of Serino Liquor Application Services, where she helps individuals, entrepreneurs, and businesses throughout New York State navigate the liquor license application process with confidence. Known for her clear communication, organized approach, and practical guidance, Laura works closely with each client to simplify a process that can often feel confusing or overwhelming.
Laura understands that every client’s goals, timeline, and business circumstances are different. Whether a client is opening a new business, purchasing an existing location, expanding operations, or addressing licensing requirements, she provides attentive support and helps keep the application process organized from start to finish.
A lifelong Rochester, New York resident, Laura holds a bachelor’s degree from the University of Rochester and is also a licensed commercial real estate agent. With experience in liquor license applications, business operations, and related professional services, she offers clients a knowledgeable and dependable resource during an important stage of their business planning. Her focus is on making the process more manageable, informed, and efficient for the people and businesses she serves.
Meet Our Team
Laura
Ashley
Ashley is a valued member of the Serino Liquor Applications team, helping clients navigate the liquor licensing process from application to approval. With a strong focus on organization, communication, and client service, she works to make the licensing process as straightforward and stress-free as possible.
Outside of Serino Liquor Applications, Ashley is also a yoga and Pilates instructor, bringing the same attention to detail, balance, and connection to her work with clients.
Team Mascots :)
Rocky + Miley
Our team is built around one shared belief: liquor licensing should be handled with care, clarity, and respect for the responsibility it carries. Behind every application is a business owner, event organizer or organization working toward an important milestone, and we take that responsibility seriously. Each member of our team brings a detail-oriented mindset and a commitment to accuracy, we collaborate closely to review information, anticipate questions, and ensure every submission reflects the client’s goals and circumstances. Rather than rushing through applications, we take a thoughtful approach that prioritizes organization, consistency, and preparation.
We value communication and transparency in how we work together and with our clients. Internally, this means maintaining clear systems and accountability at every stage in the process. Externally, it means offering straightforward explanations, realistic timelines, and dependable follow-through. Clients know who they are working with and can expect timely, professional responses.
Our team stays engaged with ongoing regulatory updates and procedural changes allowing us to adapt quickly and support clients through an evolving landscape. This shared commitment to staying informed strengthens our ability to work efficiently and confidently as a group.
While our work is rooted in compliance, our approach is personal. We understand the pressure that comes with launching a new venture or hosting an important event, and we approach every application with focus and intention.
Together, our team provides steady guidance, organized execution, and a collaborative experience designed to make the licensing process feel manageable and well-supported from beginning to end.
